20 years behind the scenes.
Every event. Every detail.
For over 20 years I served as an Executive Assistant at a Fortune 500 company — which meant I was the person responsible for making every event happen. Corporate events. Galas. Holiday parties. Picnics. Charity fundraisers. Hundreds of events, large and small.
I learned what separates a great event from a stressful one. It's not the budget. It's not the venue. It's the system behind it — the planning, the checklists, the vendor coordination, the communication, the day-of execution.
Then came the golf tournaments. I was handed the job of organizing a charity scramble with no playbook, no experience, and a tight deadline. I built the entire system from scratch — sponsorship structure, registration, volunteers, signage, run sheet — and ran it on the day.
After three years of the same result, I looked around and realized: thousands of organizations across the USA are starting from zero every time they plan an event. PTAs. Fire departments. Police associations. Nonprofits. Veteran groups. Churches. Corporate teams.
All of them are Googling their way through a planning process that already has answers. My answers. Built from 20 years of real experience.
So I built The Setup Co.